Puffs.

I give the Puffs kids a hard time, but the truth is I love 'em. What other chance does an art director have to have so much control over the look of a spot? From A to Z, it's the only production I have ever seen that an AD can call every single shot. Yeah, they're packed with side-by-side demos and legal jargon, but you can't deny they look great.

Here's the unfinished set from this year's spot...



...and last year's spot that Zoe and I did.